X-Pression Hair Manufacturers

X-Pression Hair Manufacturers

When it comes to the world of braided hair, X-pression has always been the go-to brand for women looking for that flawless, full-bodied style.xpression hair manufacturers The company has a wide variety of weaves, attachments and crochet braids all with that signature quality of high-end synthetic Kanekalon fibre. It also has a range of colours to choose from so there is something for everyone. Despite its popularity, however, the company seems to have lost momentum over the last couple of years.

X-pression’s problems began around two years ago when demand from their major markets in Europe and America started to decline.xpression hair manufacturers This led to Solpia having a hard time supplying their clients with enough X-pression. This made many buyers look to other brands for their braiding needs and pushed the company into a financial crisis.

Solpia’s problem was further compounded by the closure of Nigeria’s land borders which blocked their alternative revenue source.xpression hair manufacturers Most of their raw materials come from Japan and Malaysia which means that they need to pass them through the port at Apapa. However, the port’s inefficiency has led to delays and a long waiting list for imported goods. As a result, the X-Pression production line has been slowed down.

Another reason for X-pression’s loss of market share is that other brands like Darling have invested in marketing their products to the highest extent possible.xpression hair manufacturers They have a very detailed website showing nearest distributors, high quality images of beautiful models wearing their hair pieces and an online order avenue. They also have a very active social media presence where they post pictures and videos of trending styles using their hair.

Other factors that have contributed to X-pression’s loosened grip on the market are fake X-Pression. According to Onyekwelu, some Chinese nationals and Nigerians now leech off the original X-pression brand’s clientele by producing fakes that can be sold in the same markets as the real thing. The fakes have unique features that can be used to identify them.

X-pression’s future now depends on government intervention to keep the company in operation. Nairametrics has learnt that the government has been attempting to halt the sale of fake X-pression products in the country by introducing new legislation and prosecuting perpetrators. This has had little effect, however, as the fakes are still being sold in some outlets in the country. If the government can put a stop to this then there is hope for X-pression in the near future.

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